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The travel and tourism industry has been through a tough few years. COVID-19 hugely disrupted international travel, and now UK travellers face a new challenge—a cost-of-living crisis, which has left many people struggling to meet day-to-day living costs. You might expect a significant drop in the number of people planning overseas travel in the year ahead. But all evidence to date suggests that most holidaymakers are reluctant to cancel or postpone holiday plans.
The recent experience of Covid, where people were unable to travel overseas and visit family and friends without restrictions underlined the value of holidays, and may have led to more people prioritising spending quality time abroad with loved ones.
Our report takes an in-depth look at some of the key findings in recent years—looking at how people’s holiday plans have changed since COVID-19, and the effects of the current cost of living
squeeze, with a specific focus on how this is affecting older travellers and those with existing medical conditions.
This annual report aims to make a positive contribution to a more full understanding consumer viewpoints on travel – and the the critical role that holidays continue to play to support well-being and family life, even during challenging times.
